After a successful first season, the Adobe Commerce Accelerator Webinar Series came roaring back with a second season featuring six two-part episodes. Each episode contained a thought leadership part and a more technical part that showed off the software.

The first season of the series, under Magento Commerce branding, explored modern consumers and their needs. It explored how new technologies and business models were upending entire sectors, creating ongoing waves of disruption for every business — and it was a success with over 90% of attendees reporting that they found the series helpful. Season 2 was developed as a practical business roadmap, putting a spotlight on the Adobe Commerce tools that help organisations advance and adapt quickly.

A SERIES THAT EMPHASISES SIMPLICITY IN A SEA OF COMPLEXITY

Commerce, by nature, is full of complexities. Adobe Commerce’s target market includes commerce brands with varied product catalogues, working in multiple markets and using multiple currencies, and running on multiple sites and channels. The array of Adobe Commerce solutions is also complex, allowing enterprises with diverse needs to grow and optimise their performance. The aim of this series was to acknowledge the complexities of doing day-to-day business while highlighting solutions in a straightforward way.

CREATING A PRACTICAL BUSINESS ROADMAP

Sometimes, the best approach is to take it step by step. To encourage viewers to put their knowledge into action and drive business transformation — without feeling overwhelmed — the episode list was developed to reflect a step-by-step approach, moving through specific areas of the business that can be optimised with Adobe Commerce. The premier episode gave viewers a high-level look at Adobe Commerce. The second episode focused on increasing customer lifetime value among current customers, an easy yet valuable place to start for any existing business. The episodes moved forward through improving the checkout experience, reducing purchase friction, and keeping customers engaged via content. The season wraps up with a recap of the many key ways Adobe Commerce technology can help.

DESIGNED FOR ENGAGEMENT

No lectures found here! This series was designed for interactivity. Each episode of Season 2 contains two separate events, helping to separate thought leadership content from solution and demo content and preventing viewers from needing to digest too much information at once. Each part-one “webisode” was divided into sections, including introductions, learning objectives, theory and research presentations, case studies, and a coffee chat segment, followed by a live Q&A session and resource sharing. Each part-two “webisode” included introductions and learning objectives, a product demo or case study interview, and time for Q&A, giving viewers a chance to see Adobe Commerce features in action. Having a host, multiple speakers, and the coffee chat format made each episode lively.

Extraordinary Jenny Jones is an original interactive story about a little girl who sees the world through totally different eyes. What everyone else sees as round, Jenny Jones sees as square. And the other way round. It’s a heart-warming children’s tale with a universal theme about believing in yourself no matter how different you feel about things. Or see the world.

Developed especially for the iPad, the app features a combination of beautifully hand-illustrated interactive story pages and challenging hidden object puzzles and games on every page. Released in mid 2013, Extraordinary Jenny Jones received extremely positive reviews and ranked in the Top Ten in Books in the US iTunes AppStore.