As a global leader in communications technology, known for transforming the way businesses connect with their customers, Twilio needed two keynote decks that would elevate their Sales and Product leaders in the APJ region. They wanted dynamic presentations that could capture attention and drive meaningful conversations at key industry events.

One of the decks, initially created for Twilio Segment’s Head of Solution Engineers, became a powerful tool embraced by their sales teams, sparking new conversations and driving engagement on stages around the globe.

URGENT STORIES, COMPELLING NARRATIVES

The deck, titled From Puzzle Piece to Masterpiece: Do your data and technology strategies allow you to see the whole customer story?, addressed a key question for business leaders across APAC: Is our data actually serving our business?

The keynote adopts a thought leadership approach, likening data to puzzle pieces—interesting but incomplete without the right framework and technology. Twilio Segment’s Customer Data Platform (CDP) is presented as the solution that unifies these pieces, empowering businesses to assemble the complete customer picture—the masterpiece—and take action,

Originally commissioned for the Head of Solution Engineers at Twilio Segment APJ, the deck has gotten a lot of mileage, being used by multiple sales representatives on multiple stages and in multiple languages.

KNOWLEDGE PARTNERS: PRODUCTS AND MESSAGING

In our continued collaboration with Twilio, we’ve created over 16 unique decks for teams across Sales, Product, and more. We’ve supported their efforts to transform complex products like Segment, Flex, and Comms into presentations that resonate with their varying audiences. From executives to sales leaders in APJ, these decks have played a key role in both live and virtual events, fostering thought leadership content that connects and informs.

LET’S TELL YOUR STORY

Ready to tell more compelling stories to your audience? Learn more about our presentation design work. 

BUILDING OUR TEAM’S KNOWLEDGE

The first order of business when we create a thought leadership keynote is getting to know the speaker’s objectives, as well as understanding the keynote’s target audience and pain points. This process includes an interview with the speaker, who is the subject matter expert. Then, we work with stakeholders to create a concept that both resonates with the speaker and aligns with business objectives. 

The process continues with research on the topic, including resources provided by the client and external studies, where we build the main arguments. In this case, we made the case for turning to individualisation early and collecting quality zero- and first-party data before third-party cookies go extinct.

LETTING THE SPEAKER’S PERSONALITY SHINE THROUGH DECK DESIGN

This speaker wanted a keynote that would extend beyond the show, so he could use it time and time again, and make it a part of his personal brand. We were asked to take a fresh and fun approach to this project, with memorable imagery and thought-provoking quotes and data. In terms of style? Think delicious-looking cookies and GIFs, not bullet points!

DRIVING CONVERSATIONS AND CONVERSIONS

By incorporating the speaker’s style and personality into the keynote, we were able to drive conversations after the keynote session. By driving attendees to Twilio’s booth, where cookies (the edible kind, of course!) were conveniently available, the conversation continued. Attendees were also encouraged to download Twilio’s recent CDP report, giving Twilio another lead-capturing touchpoint with prospective customers.

To take the speaker’s presence and the cookies and cream topic even further, our team also created an accompanying blog post based on the keynote’s content and deck imagery.

Our approach to crafting compelling keynote presentations is rooted in our deep understanding of our client’s target audience and pain points. We collaborate closely with stakeholders to develop a messaging strategy that resonates with senior leaders in the industry and positions the brand as a market leader, while also positioning the client stakeholder as a thought leader.

THE IMPORTANCE OF THIRD-PARTY EVENTS

Third-party events provide an unparalleled opportunity for brands to connect with prospects and raise awareness. These events are often attended by industry leaders, decision-makers, and other key stakeholders, making them an ideal platform for brands to showcase their expertise and establish themselves as market leaders.

Our team tailored the presentations to senior leaders in the industry, ensuring the content was relevant and valuable. The presentations were designed to deliver an engaging, powerful experience that would inspire the audience to take action.

By using a combination of compelling storytelling, powerful messaging, and visually engaging slides with interactive and animated elements, our team captivated the audience’s attention and left a lasting impression, motivating them to take action.

CATERING TO C SUITE

Our team approached the project with a strategic mindset, working closely with Adobe to understand their target audience and pain points. We crafted a powerful storyline that addressed these pain points and positioned Adobe’s solutions as the key to solving these challenges.

Our team’s writing and design skills were instrumental in creating engaging presentations that delivered the key messages in a memorable way. We wrote speaker scripts that were tailored to senior leaders, using powerful language and examples to bring the story to life.

Our captivating slide design with interactive and animated elements complemented the speaker’s script, creating a visually engaging experience that kept the audience’s attention throughout the presentation.

We took a full-service approach to the project, handling everything from developing the story to designing the slides. Our team worked closely with Adobe to ensure that the presentations were on-brand and aligned with their messaging, demonstrating our ability to deliver a comprehensive content solution that met our client’s needs.

Our team placed emphasis on captivating slide design with interactive and animated elements that complemented the speaker’s script.

Our design approach ensured that the visuals were not overloaded with text, creating a balanced and effective presentation that complemented rather than competed with the speaker’s presence on stage.

BUILDING PERSONAL BRANDS

Events not only generate brand awareness but also build the reputation and personal brand of the client stakeholder. We work closely with the individual to understand their passions, personal style, and unique voice, crafting keynote presentations that reflect their brand and position them as thought leaders in their industry. In doing so, we increase their credibility, build trust with potential customers, and ultimately drive conversions.

DESIGNING CONTENTS FOR HYBRID EVENTS

As the event landscape continues to evolve, hybrid events with both in-person and online attendees are gaining traction. We use tools like Mentimeter to engage both offline and online audiences simultaneously, ensuring a seamless experience for all participants, making the experience more engaging and memorable.

Our team’s ability to adapt to these changing event formats and incorporate innovative solutions like Mentimeter into our content strategy is a testament to our position as a leading content agency that stays ahead of the curve.

We understand that delivering an immersive and memorable experience for both online and offline audiences is crucial to the success of a hybrid event.

By incorporating interactive elements, we can deliver an experience that resonates with audiences and leaves a lasting impression.

The success of our approach is evident in our partnerships with leading brands and our ability to create thought-provoking keynote presentations that position our clients as thought leaders in their industry.