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Head office

Blk 71 Ayer Rajah Crescent
#05-03 Singapore 139951

We are a small but mighty crew of passionate creatives who wield our pens and paintbrushes with our thinking berets firmly on our heads.

We have built our business around an incredibly nimble and agile workforce built on a network of independent thinking, highly motivated, globally distributed co-creators across every time zone.

We may be from different cultures, speak different languages and have different skills, but whether you are a customer or a collaborator, we believe in creating an environment that will bring out the best in you, and everything that you have to offer. The happier we are, the better we are.

Meet your Team

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Chrissy Lim
Creative Director

Chrissy Lim — Creative Director

“I live for the flow. Time stands still and every stroke, every pixel nudge is inspired by a supernatural genius.”

In a world riddled with complexity, Chrissy Lim has the background and imagination to make sense of it all, traversing the realms of technology, business, and creativity. In a world of flux, she connects the dots. She has steered two of her start-ups into multi-million dollar successes, and directed the global ad accounts for brands like Johnson & Johnson, Coca-Cola and Mercedes-Benz.

Chrissy founded Paperplane to bring together the promise of creativity and technology to celebrate stories in an age of new media. The interplay of disciplines is where Chrissy thrives, and where the classic paper plane gains its charm: a humble sheet of paper transformed through engineering and imagination. Photographer, scuba diver, inveterate foodie, Chrissy carries it all off with child-like enthusiasm.

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Mona Munoz
Project and Operations Manager

Mona Munoz — Project and Operations Manager

“Nothing is complicated. Break it down, prioritize, find efficiencies. When everything runs smoothly, there’s space for creativity and productivity.”

It takes courage to think differently, and Mona knows it. At age 5, this Richard Branson fan built a child-sized rocket from grocery cartons and duct tape. At 19, she dropped a promising nursing career to pursue her love of tech at an internet marketing firm—one she would soon come to lead. In 2016, Mona launched her own web development agency. With her “Just do it” mantra, Mona’s approach to work is singularly strategic and systematic.

Now Project Manager at PaperplaneCo, Mona goes out of her way to keep all stakeholders happy, juggling multiple projects and teams with enviable ease. Mom to a teenager and two snuggly cats, Mona enjoys long walks and keeping up with Elon Musk’s Mars project. Warning: With her unflaggingly upbeat attitude and ace organizational skills, Mona’s productive vibe can be contagious.

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Tim Marsh
Content Strategist and Copywriter

Tim Marsh — Content Strategist and Copywriter

“The first step to solving a problem is being able to articulate it. My experience has taught me how to identify the fundamental problem, understand its underlying relationships and express it with clarity.”

Solving problems is Tim’s superpower, honed over more than 15 years as a quality systems consultant. Tim is exceptionally skilled at reducing a problem to its bare bones, using lateral thinking to unearth insights and propose improvements. His ability to explore issues from multiple perspectives has proved invaluable at our Discovery and Customer Journey workshops.

As a workshop facilitator and consultant, Tim helps clients unravel complex problems, identifying clear-cut opportunities for improvement and growth. A digital nomad before it became fashionable, Tim loves traveling with his partner, writing code, and designing his dream fountain.

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Wawa Gilewski
Market Intelligence

Wawa Gilewski — Market Intelligence

“Market analysis isn’t only research and data collection. It’s the “So what?” phase that counts. Anyone can collect information, the real value lies in how you interpret it and how you present it.”

Market Intelligence is Wawrzyniec’s bread and butter, a skill that he first picked up as a management consultant at Deloitte Poland in 2014. In 2017, Wawa (as he prefers to be called), took the independent route and began to provide freelance consulting services. A lawyer by education, Wawa’s analytical skills backed by his deep interest in business strategy help him identify patterns and interpret trends to find new opportunities. Heavily influenced by the MECE (Mutually Exclusive Collectively Exhaustive) principle, Wawa uses lateral thinking and problem-solving techniques to arrive at insights faster.

At PaperplaneCo, Wawa’s thorough business analysis and in-depth market research help us create content that capitalizes on our clients’ unique strengths and sets them apart from the competition. Wawa is outgoing, helpful, and always trying to liven up the atmosphere with his quirky sense of humour. Determined to be a life-long learner, Wawa’s currently learning to program in Ruby, practicing how to apply mindfulness in his daily life and wants to take up creating electrical circuits.

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Hanh Lam
Client Advocate

Hanh Lam — Client Advocate

“I’m a fast learner. My willingness to learn has exposed me to different sides and perspectives of things. It helps me approach my work in a more holistic way.”

Hanh was still at university in Vietnam when she began volunteering as an English teacher at a school for ethnic minority kids in the mountainous area of North Vietnam. Her volunteering took her from the busy lively crowded city of Hanoi, her hometown, to the spectacular Himalayas of Dharamshala in India. In Dharamshala, Hanh took charge of managing two centers for EduCare India, an Indian NGO, working on various grassroots community projects. With the project management and people skills she’d built up over the years, Hanh began working as an Account Manager for a Sydney-based creative agency before joining PaperplaneCo.

Her years of experience across different countries, cultures, and sectors have equipped her with an ability to think critically from multiple perspectives to arrive at the best possible solution. She is passionate about purpose-led action, and this, combined with her natural sense of justice, make Hanh an excellent client advocate.

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Jenny Soffel
Editor and Content Strategist

Jenny Soffel — Editor and Content Strategist

“My purpose is to provide content with greater meaning. You can’t do that without making an effort to understand how readers perceive you, without knowing where they’re coming from.”

Jenny’s writing career began early, when as a 6 year old she wrote and performed “Mama, Don’t Nag!”, a song that would soon become family legend. Driven to bring to light the stories that go unheard, Jenny pursued a Master’s degree in Journalism. She joined CNN as a freelance journalist just as the digital content arena was heating up. With a sharp nose for story and expert analytical skills, she soon took on multiple roles, launching the digital presence of a TV channel in London and working with other news outlets such as The Independent, the BBC, ZDF and more.

Until 2018, Jenny worked for the World Economic Forum, where as Platform Owner and Digital Content Lead she covered Davos, lead WEF’s content and social media strategy, and launched ten new websites — all while managing WEF’s content management system. Jenny now works as an independent content strategist and senior writer for brands and media organisations. Kind, witty and with a penchant for unexpectedly bursting into song, there’s never a dull moment with Jenny around!

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Simeen Mirza
Copywriter

Simeen Mirza — Copywriter

“It’s all about that moment when a reader’s eyes light up.”

Simeen was 7 when her father gifted her a diary replete with lock and tiny key. A writer (and future stationery addict) was born. Writing would continue to pursue her at every stage of life. While earning her MBA in Finance and Marketing, she wrote press releases and launched the campus blog. As a Business Valuation Analyst at Deloitte, she became the go-to person for creating industry analyses, research papers and knowledge bases.

When motherhood arrived, Simeen took a break from corporate life, and writing finally caught up with her. It has since blossomed into a full-time occupation and she has written for a variety of clients, from a US-based mutual fund to foodpanda and the World Bank. Her favourite part of the process is immersing herself in new worlds and emerging with fresh insights. Simeen likes to spend weekends eating out with family and escaping into the world of diaspora fiction.

I obsess over getting every detail right, making sure everything is pixel perfect. Read my full bio

Fidela Marasigan
Print Production Manager

Fidela Marasigan — Print Production Manager

“I learned about the Kaizen principle of ‘Improving the improved’ early in my career. I obsess over getting every detail right, making sure everything is pixel perfect.”

“How did you do that?” was the constant refrain during Fidela’s career in advertising. Her attention to detail along with her resourcefulness and reliability led to a ten-year-long stint at Kuwait-based advertising agency TBWA\RAAD\BCOMAD where she last worked as a Traffic Manager.

On her return to the Philippines, Fidela put her production and project management skills to use to soft-launch a startup retail lifestyle brand. In 2017, she joined PaperplaneCo as a Studio Manager ensuring that every work product meets our stringent quality assurance standards. Kind and easygoing, Fidela likes to spend her weekends tending to her cacao farm, watching movies and seeking fulfillment through spirituality.

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Syahmi Ruzman
Finance

Syahmi Ruzman — Finance

“Valuations are based on estimates. The goal is to be approximately right instead of precisely wrong.”

A freelance guitar instructor until two years ago, Syahmi spent his free time learning about investing. What started off as a means to eventually retire, soon revealed itself to be a calling. Keen on immersing himself in an environment where business was the native language, Syahmi began preparing for the ACCA exams to qualify as a Chartered Accountant.

An internship as an auditor soon followed, and just three months later, Syahmi landed a full-time role and took on the Paperplane account. Adept at abstract and analytical thinking, Syahmi is an admirer of Thomas Sowell and Ayn Rand’s work. Whip-smart, with a dry sense of humour, Syahmi likes to spend weekend mornings watching MMA with his friends.

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Have you mastered extraordinary skills that you would like to put to good use?
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