This is the first of PaperplaneCo’s own series of monthly digests about what’s happening in the B2B marketing industry and about issues important to PPCO’s clients. Every month we will inform you of the latest industry trends, reports, or interesting campaigns by other B2B agencies, and, hopefully, inspire you and bring new ideas. We’d love...
The presentation began, like so many everyday experiences today, with a QR code. In the hall, a hundred screens shot up in unison as attendees jostled to frame the code with their mobiles. Around the world, in studies, bedrooms, and kitchens, many more joined in. And over the next three minutes, a word cloud formed…
A day in the life of a global creative agency
A creative agency relies on collaboration and innovation. So how does a firm like PaperplaneCo flourish with a fully remote workforce spread across multiple countries and time zones? PaperplaneCo was founded in Singapore in 2011, and quickly grew into a team spanning three continents. Ten years on, the agency works with global clients on a...
It’s true – food is our common language. Whether it’s sharing photos of our meals or baking confectionaries at home during the lockdown, each food-related message in our PPCO chat is met with excitement and awe, and maybe even some jealousy! Here, we take a look at some local favourites of Paperplane members all around…
Virtual but Mutual: A Team’s Success Is Defined By Its Building Blocks
“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.” Growing up, this quote by Antoine de Saint-Exupery was one of my most cherished ones. Never did I imagine that one day, I…
How new technology is disrupting HR in 2020 Human Resources (HR) is rapidly changing because of culture, work types, business structures, and technology. Workload in HR teams is increasing with staff mobility and increasing quit-rates. And low unemployment rates are making it harder to acquire talent. As competitors use the latest tools, you’re more at...
5 ways to automate your content creation process and grow your platform
You want to produce amazing content, unleash your creativity, write blog posts that change the world, edit videos..but you have little or no time. Instead, you’re probably copy-pasting text from one box to the other.
Storytelling 2.0: The Evolution of PaperplaneCo
Every story requires change to move the plot along. Change is what keeps the readers—as well as the characters—on their toes. The PaperplaneCo story is no exception. We are on the brink of change, but before we look ahead, let’s revisit the past to understand what led us here. Stories for a New Generation of...