Customer experience has never been as vital to a brand’s success as it is today.
In fact, research shows that 86% of buyers will pay more for a better customer experience. By 2020, customer experience is expected to be the key brand differentiator among consumers leaving price and product behind.
No one knows this better than Nicholas Kontopoulos, Head of Commercial DX Marketing at Magento Commerce, the leading e-commerce platform. With more than 20 years experience in the industry, Nicholas has always been a CX evangelist and passionate about putting customers at the heart of a brand.