“It’s not where you take things from – it’s where you take them to.”
As artists, we’re continually building on the work of others, inspired and shaped by influences both intentional and not. How then do you create artwork that’s fresh and innovative, capturing the audience’s hearts and minds?
At PaperplaneCo, we’ve always believed in the transformative power of technology – its invisible strings that make possible the reinvention and reimagination of art in a million ways. It was this fascination that led us to create our first product – a storybook app inspired by the iPad. It was also why when an email from Singapore’s Agency for Science, Technology, and Research (A*STAR) arrived – inviting us to participate in their first-ever One-North Festival – we jumped in with both feet.
Named after the One-North area, Singapore’s equivalent of the Silicon Valley, the organizers designed the festival to showcase to the public exciting innovations and ideas originating in One-North and the possibilities they held for the future. Every installation was to embody the spirits of Research, Innovation, Creativity and Enterprise – a challenge that we found both thrilling and formidable.
We wanted to go beyond an installation that people would just stand around and watch. How could we create a storytelling experience that was immersive, one that connected people, creating a shared encounter?