CMO Circle Virtual Event Series

“I live for the flow. Time stands still and every stroke, every pixel nudge is inspired by a supernatural genius.”

In a world riddled with complexity, Chrissy Lim has the background and imagination to make sense of it all, traversing the realms of technology, business, and creativity. In a world of flux, she connects the dots. She has steered two of her start-ups into multi-million dollar successes, and directed the global ad accounts for brands like Johnson & Johnson, Coca-Cola and Mercedes-Benz.

Chrissy founded Paperplane to bring together the promise of creativity and technology to celebrate stories in an age of new media. The interplay of disciplines is where Chrissy thrives, and where the classic paper plane gains its charm: a humble sheet of paper transformed through engineering and imagination. Photographer, scuba diver, inveterate foodie, Chrissy carries it all off with child-like enthusiasm.

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“With every single interaction I have with a new client, a whole new world opens up for me. I love learning, and I love contributing.”

Unlike most people, Jess’ first love was a language – Russian. Her fondness for languages brought her from the United States across the world to Europe, where she indulged in a novel world of language learning.

While living in Hungary, Jess started contemplating the possibility of becoming a writer. Serendipitously, she received a phone call from her friend with a full-time scriptwriting opportunity. After accepting the offer and working as a scriptwriter for two years, Jess experimented in other fields, yet kept writing in her life by freelancing during nights and weekends. 

At one point, she worked at Antavo alongside e-commerce and omnichannel retailers that were creating and implementing new loyalty programs, which gave her the unique insight on B2B operations that she has today. After experiencing life across diverse professions, Jess realised that being a writer was her true calling, and returned to writing full-time.

Now as the go-to scriptwriter for webinars and videos at PaperplaneCo, Jess is also involved in the creative development for new series and projects. She loves meeting new clients, and every new project opens up a new world for Jess to explore. 

Currently residing in Spain, Jess teaches an aerial hoop class once a week. In the future, Jess hopes to work on projects contributing to sustainability.

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“Take a leap of faith – you will achieve beyond your imagination.”

Story-telling has been inseparable from Demi’s life: at the age of twenty-two, she had spent a year traveling from the south of Italy to the Scottish Highlands as a Junior Producer, taking words from a script and bringing them to life. After a tour around the Dutch film industry, Demi was yearning to put her skills to commercial use – she convinced her professors at University of Amsterdam to let her be the first ever student to study remotely, and flew from the Netherlands across continents to Singapore.

In Singapore, Demi worked at OneConnect Financial Technology, where she oversaw the redesign of the Customer Experience Center and managed video production, interior design, and walkthroughs for prospects. When the CEC later became a project for PaperplaneCo, Demi, utterly inspired by the PPCO team’s process of crafting compelling stories, knew she had to be a part of this creative team.

After receiving her degree in Digital Media, Demi is now the Account Manager at PaperplaneCo, where she ensures customer success in day-to-day client communication, and in projects that she oversees. Demi’s experience across fields has allowed her to experience a variety of perspectives first-hand, giving her the unique ability to empathise with clients and understand their needs. Outside of work, Demi is thoroughly enjoying her life in Singapore – the only way to make it even better would be getting a puppy!

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“It is always super rewarding when I get to see the materials I’ve worked on ‘in the wild’.”

If it weren’t for a professor’s advice to use her graphic design experience in print, Kassandra might not be where she is today. Her experience working with paper and machines helped her to become a better document designer. After graduating with a degree in Computer-Based Art and Design from the University of the Sunshine Coast, Kassandra went on to design documents for clients like Hubspot, American Express, and the Australian Government.

Kassandra’s eagle eye and analytical, systems-focused mind, help her spot mistakes and improve the documents created at PaperplaneCo. She particularly enjoys working with educational materials and finds value in helping people pass along knowledge. Perhaps her love of education comes from her experience as an early childhood educator. Her five- and six-year-old students taught her a lot about balancing leadership and fun!

When she isn’t working remotely or traveling the globe, you can find her reading, enjoying jigsaw puzzles, doing cross stitch, gardening, or cooking.

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“Nothing is complicated. Break it down, prioritize, find efficiencies. When everything runs smoothly, there’s space for creativity and productivity.”

It takes courage to think differently, and Mona knows it. At age 5, this Richard Branson fan built a child-sized rocket from grocery cartons and duct tape. At 19, she dropped a promising nursing career to pursue her love of tech at an internet marketing firm—one she would soon come to lead. In 2016, Mona launched her own web development agency. With her “Just do it” mantra, Mona’s approach to work is singularly strategic and systematic.

Now Project Manager at PaperplaneCo, Mona goes out of her way to keep all stakeholders happy, juggling multiple projects and teams with enviable ease. Mom to a teenager and two snuggly cats, Mona enjoys long walks and keeping up with Elon Musk’s Mars project. Warning: With her unflaggingly upbeat attitude and ace organizational skills, Mona’s productive vibe can be contagious.

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