Our objectives for this series were:
- Understand how marketing automation impacts each part of your organisation and, in turn, the bottom line
- Walk away with the tools to thoroughly assess which marketing automation solution best matches your business model and goals
- Establish stakeholder-specific communication strategies, which promote successful conversations with your C-Suite counterparts
- Start looking ahead to the post-implementation period with a change management plan
To guide the audience through this journey we had a lesson plan developed so it would be more likely for the audience to keep engaging with our content and eventually buy the product.