Years after their release, some campaigns stand out as gems in our portfolio. Not just because of the impact they had, but because of something far more valuable — the relationships they built.
Case in point: our Be The Change campaign for SAP Hybris. It gave us the opportunity to work once again with Johann Wrede, then Global Vice President, Corporate Marketing, at SAP. We’d worked with Johann earlier on the Connections video for SAP Hybris which had proved to be a runaway success. Johann wanted us to create a follow-up campaign for SAP Hybris launching its new offensive, “Beyond Disruption”, at the SAP Hybris Live: Digital Summit, a first-of-its-kind online event.