When it comes to partnership vision videos, our approach is to start by showing that we get you.
In this case, with the change in management, we researched the new CEO to gain an understanding of where he wanted to take the company. One line in particular stood out to us:
“To become a tech powerhouse, we must continue to adapt to the changing marketplace and evolving customer needs”
And in thinking about what it means to be a tech powerhouse, and historically tracing Xerox’s roots back to its heyday when they invented not just the copier, but also many other UI innovations, we decided to ground the emotional hook and story proposition around the idea that: