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The Adobe Experience Makers Commerce Learning Series is a tertiary-standard online course for commerce marketers with no time to waste

We wanted to bring a fun, visual learning approach to commerce fundamentals without compromising on content integrity.

BACKGROUND

We wanted to avoid an overly academic, purely theoretical approach and opt for a course that embraced practical concepts, tips, and tools.

This approach to micro, bite-sized learning was important because we were targeting senior managers and upward-bound leaders that were working in the ever-evolving commerce environment. We wanted to avoid an overly academic, purely theoretical approach and opt for a course that embraced practical concepts, tips, and tools.

The idea was Learn-Something — Do-Something.

The course was offered in two formats:

  • Pulled via LearnWorlds, a learning management system
  • Pushed to inbox via Marketo

SYLLABUS

The first program in the Commerce Learning Series was divided into 5 courses.

Over 8 weeks the courses covered the following topics, culminating in an exclusive workshop hosted by Martin Lindstrom that empowered the student to become a persuasive and effective agent of change within their organisation.

  1. The Customer-First mindset – understanding the impact of CFM
  2. Know your customer – persona profiling and journey mapping
  3. The ROI of CFM – the business impact behind the CX imperative
  4. Advocating CFM to the C-Suite – how to drive change and communicate with internal stakeholders
  5. The CFM Boardroom Canvas – developing a unique roadmap that puts your customer at the heart of your business

PaperplaneCo developed the syllabus, wrote the course content and went on to:

  • Design the ebooks
  • Produce course videos
  • Produce the keystone events
  • Build the content on the Learning Management System (LMS)
  • Manage reporting on the LMS
  • Develop campaign content and drive the course promotion

KICKSTART DAY 

CAMPAIGN FLOW

COURSE EXPERIENCE

COURSE VIDEOS

COURSE BOOKS

STATISTICAL DATA AND COURSE INSIGHTS

To determine and understand how each course has performed in LearnWorlds, we created a reporting template using Google Data Studio to track audience trends, social interactions and key highlights to see how each learning course performed overall.

Collaborators

Chrissy Lim

Chrissy Lim — Creative Director

“I live for the flow. Time stands still and every stroke, every pixel nudge is inspired by a supernatural genius.”

In a world riddled with complexity, Chrissy Lim has the background and imagination to make sense of it all, traversing the realms of technology, business, and creativity. In a world of flux, she connects the dots. She has steered two of her start-ups into multi-million dollar successes, and directed the global ad accounts for brands like Johnson & Johnson, Coca-Cola and Mercedes-Benz.

Chrissy founded Paperplane to bring together the promise of creativity and technology to celebrate stories in an age of new media. The interplay of disciplines is where Chrissy thrives, and where the classic paper plane gains its charm: a humble sheet of paper transformed through engineering and imagination. Photographer, scuba diver, inveterate foodie, Chrissy carries it all off with child-like enthusiasm.

Charlie Noguera

Charlie Noguera —

Angela Rogers

Angela Rogers — Copywriter

Caroline Mackay

Caroline Mackay —

Marco Munoz

Marco Munoz — Account Executive / Digital Producer

The great thing about my job is that I’m not really limited to my role.”

Marco loves to live free of limitations. He believes that if you want to stand out, you need to think differently, speak differently, and live differently. That’s why Marco pushes himself to try a lot of things and adapt. He finds that flexibility helps him think without restrictions and try new things, both personally and at work.

Marco has over a decade of experience in Digital Marketing, SEO and Statistical Analysis. As a driven, self-educated digital marketing professional, he has strategised and executed successful SEO campaigns for clients like Deloitte. Marco values the people he works with and a team environment that allows him to work autonomously, experiment, and leave his mark on each of the projects he’s involved with.

Marco also enjoys working on web design and development and, after work, he likes to unwind by playing video games and creating YouTube videos.

Guillermo Vaccarezza

Guillermo Vaccarezza —

Demi Plettenburg

Demi Plettenburg — Account Manager

“Take a leap of faith – you will achieve beyond your imagination.”

Story-telling has been inseparable from Demi’s life: at the age of twenty-two, she had spent a year traveling from the south of Italy to the Scottish Highlands as a Junior Producer, taking words from a script and bringing them to life. After a tour around the Dutch film industry, Demi was yearning to put her skills to commercial use – she convinced her professors at University of Amsterdam to let her be the first ever student to study remotely, and flew from the Netherlands across continents to Singapore.

In Singapore, Demi worked at OneConnect Financial Technology, where she oversaw the redesign of the Customer Experience Center and managed video production, interior design, and walkthroughs for prospects. When the CEC later became a project for PaperplaneCo, Demi, utterly inspired by the PPCO team’s process of crafting compelling stories, knew she had to be a part of this creative team.

After receiving her degree in Digital Media, Demi is now the Account Manager at PaperplaneCo, where she ensures customer success in day-to-day client communication, and in projects that she oversees. Demi’s experience across fields has allowed her to experience a variety of perspectives first-hand, giving her the unique ability to empathise with clients and understand their needs. Outside of work, Demi is thoroughly enjoying her life in Singapore – the only way to make it even better would be getting a puppy!

Tim Marsh

Tim Marsh — Content Strategist and Notioneer

“The first step to solving a problem is being able to articulate it. My experience has taught me how to identify the fundamental problem, understand its underlying relationships and express it with clarity.”

Solving problems is Tim’s superpower, honed over more than 15 years as a quality systems consultant. Tim is exceptionally skilled at reducing a problem to its bare bones, using lateral thinking to unearth insights and propose improvements. As a content strategist, his ability to explore issues from multiple perspectives has proved invaluable in helping PaperplaneCo’s clients unravel complex problems, and identifying clear-cut opportunities for improvement and growth.

Grounded by his love for writing code, tinkering with databases, and setting up frameworks, Tim is a self-declared Notioneer who has taken on the challenge of refining PaperplaneCo’s Notion database. When he isn’t busy delving into the depths of Notion, Tim enjoys watching mathematics videos on Khan Academy and coding on Python.

Monna Munoz

Monna Munoz — General Manager

“Nothing is complicated. Break it down, prioritize, find efficiencies. When everything runs smoothly, there’s space for creativity and productivity.”

It takes courage to think differently, and Monna knows it. At age 5, this Richard Branson fan built a child-sized rocket from grocery cartons and duct tape. At 19, she dropped a promising nursing career to pursue her love of tech at an internet marketing firm—one she would soon come to lead. In 2016, Mona launched her own web development agency. With her “Just do it” mantra, Monna’s approach to work is singularly strategic and systematic.

Now General Manager at PaperplaneCo, Monna goes out of her way to keep all stakeholders happy, juggling multiple projects and teams with enviable ease. Mom to a teenager and two snuggly cats, Monna enjoys long walks and keeping up with Elon Musk’s Mars project. Warning: With her unflaggingly upbeat attitude and ace organizational skills, Monna’s productive vibe can be contagious.

Chrissy Lim

Chrissy Lim — Creative Director

“I live for the flow. Time stands still and every stroke, every pixel nudge is inspired by a supernatural genius.”

In a world riddled with complexity, Chrissy Lim has the background and imagination to make sense of it all, traversing the realms of technology, business, and creativity. In a world of flux, she connects the dots. She has steered two of her start-ups into multi-million dollar successes, and directed the global ad accounts for brands like Johnson & Johnson, Coca-Cola and Mercedes-Benz.

Chrissy founded Paperplane to bring together the promise of creativity and technology to celebrate stories in an age of new media. The interplay of disciplines is where Chrissy thrives, and where the classic paper plane gains its charm: a humble sheet of paper transformed through engineering and imagination. Photographer, scuba diver, inveterate foodie, Chrissy carries it all off with child-like enthusiasm.

Charlie Noguera

Charlie Noguera —

Angela Rogers

Angela Rogers — Copywriter

Caroline Mackay

Caroline Mackay —

Marco Munoz

Marco Munoz — Account Executive / Digital Producer

The great thing about my job is that I’m not really limited to my role.”

Marco loves to live free of limitations. He believes that if you want to stand out, you need to think differently, speak differently, and live differently. That’s why Marco pushes himself to try a lot of things and adapt. He finds that flexibility helps him think without restrictions and try new things, both personally and at work.

Marco has over a decade of experience in Digital Marketing, SEO and Statistical Analysis. As a driven, self-educated digital marketing professional, he has strategised and executed successful SEO campaigns for clients like Deloitte. Marco values the people he works with and a team environment that allows him to work autonomously, experiment, and leave his mark on each of the projects he’s involved with.

Marco also enjoys working on web design and development and, after work, he likes to unwind by playing video games and creating YouTube videos.

Guillermo Vaccarezza

Guillermo Vaccarezza —

Demi Plettenburg

Demi Plettenburg — Account Manager

“Take a leap of faith – you will achieve beyond your imagination.”

Story-telling has been inseparable from Demi’s life: at the age of twenty-two, she had spent a year traveling from the south of Italy to the Scottish Highlands as a Junior Producer, taking words from a script and bringing them to life. After a tour around the Dutch film industry, Demi was yearning to put her skills to commercial use – she convinced her professors at University of Amsterdam to let her be the first ever student to study remotely, and flew from the Netherlands across continents to Singapore.

In Singapore, Demi worked at OneConnect Financial Technology, where she oversaw the redesign of the Customer Experience Center and managed video production, interior design, and walkthroughs for prospects. When the CEC later became a project for PaperplaneCo, Demi, utterly inspired by the PPCO team’s process of crafting compelling stories, knew she had to be a part of this creative team.

After receiving her degree in Digital Media, Demi is now the Account Manager at PaperplaneCo, where she ensures customer success in day-to-day client communication, and in projects that she oversees. Demi’s experience across fields has allowed her to experience a variety of perspectives first-hand, giving her the unique ability to empathise with clients and understand their needs. Outside of work, Demi is thoroughly enjoying her life in Singapore – the only way to make it even better would be getting a puppy!

Tim Marsh

Tim Marsh — Content Strategist and Notioneer

“The first step to solving a problem is being able to articulate it. My experience has taught me how to identify the fundamental problem, understand its underlying relationships and express it with clarity.”

Solving problems is Tim’s superpower, honed over more than 15 years as a quality systems consultant. Tim is exceptionally skilled at reducing a problem to its bare bones, using lateral thinking to unearth insights and propose improvements. As a content strategist, his ability to explore issues from multiple perspectives has proved invaluable in helping PaperplaneCo’s clients unravel complex problems, and identifying clear-cut opportunities for improvement and growth.

Grounded by his love for writing code, tinkering with databases, and setting up frameworks, Tim is a self-declared Notioneer who has taken on the challenge of refining PaperplaneCo’s Notion database. When he isn’t busy delving into the depths of Notion, Tim enjoys watching mathematics videos on Khan Academy and coding on Python.

Monna Munoz

Monna Munoz — General Manager

“Nothing is complicated. Break it down, prioritize, find efficiencies. When everything runs smoothly, there’s space for creativity and productivity.”

It takes courage to think differently, and Monna knows it. At age 5, this Richard Branson fan built a child-sized rocket from grocery cartons and duct tape. At 19, she dropped a promising nursing career to pursue her love of tech at an internet marketing firm—one she would soon come to lead. In 2016, Mona launched her own web development agency. With her “Just do it” mantra, Monna’s approach to work is singularly strategic and systematic.

Now General Manager at PaperplaneCo, Monna goes out of her way to keep all stakeholders happy, juggling multiple projects and teams with enviable ease. Mom to a teenager and two snuggly cats, Monna enjoys long walks and keeping up with Elon Musk’s Mars project. Warning: With her unflaggingly upbeat attitude and ace organizational skills, Monna’s productive vibe can be contagious.

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