What do the colour of Google’s toolbar, Obama's 2008 Presidential campaign and Airbnb’s referral programme have in common? They are all examples of marketing experimentation success – and generative AI is proving to be an innovation game-changer. Recent research from digital experience platform provider, Optimizely, 'Tested to Perfection' found 75% of marketers believe experimentation is essential...
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The rise of AI needs no introduction. We’ve all watched AI slowly infiltrate every aspect of the business world, especially with big data's rise. Then, suddenly, we witnessed ChatGPT become a household name in record time, and every other organisation is rushing to compete. It feels like we’ve watched history in the making, but no...
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