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Category: Inspiration

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Jim Carrey’s “Yes Man” portrayal has finally got its anti-hero in this negativity-rich marketing campaign. The cloud-based commerce platform Commercetools launched its first major campaign. The company hired Arrested Development actor Will Arnett for a series of videos in which he appears to embody an outdated commerce platform unwilling to adapt to modern requirements. For...

A lavishly produced spot features horrors of the past to show what it takes to be a true leader today. Evonik launched an international marketing campaign centering around present-day company culture. Old management styles are humorously confronted by new ones in the main campaign spot, "True Leadership", which is full of ostentatiously-rich imagery.  Source: adsoftheworld.com/campaigns/true-leaderhip...

Squarespace repurposed a century-old legend for its Super Bowl ad which starred Zendaya as Sally, an entrepreneur selling seashells. The legend of Mary Anning inspired Terry Sullivan's lyrics to the 1908 song, “She Sells Seashells”, which became a popular tongue twister. This year, Squarespace, the service for website building and hosting, hired the star of...

As community building and customer advocacy are things that companies often struggle with, this example by Trimble Viewpoint shows some extraordinary results. Trimble Viewpoint is a provider of ERP and project management software for the construction industry. In 2016, the company launched The Viewpoint Network with a goal to build trust with their customers and...

Netconnect 2021 was a virtual event with a clever, space-themed ambiance, designed to engage attendees and emphasise the organiser’s brand. Source: Netchex Netchex is an HR and payroll management software provider. The company organizes an annual conference, Netconnect. Last year, to reinforce its industry leadership and its brand identity built around being user-friendly and providing...

The Embraer ‘Profit Hunter’ campaign for the global rollout of a new aircraft has been very successful. Embraer is a leader in the design and manufacturing of aircraft in the 70-130 seat segment (known as regional jets). The company has struggled with the positive brand sentiment towards competitors like Boeing and Airbus and wanted to...

Caterpillar created a life-size version of PAC-MAN to showcase its offering and engage customers with this unusual reenactment of the cult video game. Source: CAT.com After a 4-year pause, in 2020, Caterpillar revived its Cat Trials series that have amassed more than 18 million views. The company designed the trials to surprise and delight its...

LEGO promotes its educational products in this multi-channel campaign that inspires to solve world problems—a very current topic. LEGO Education is considerably less well-known than its consumer counterpart. It manufactures a wide range of physical and digital educational resources to deliver playful and impactful learning experiences for Science, Technology, Engineering, Arts, and Math (STEAM) classrooms....

The HR services provider, TriNet, continues its human-centered campaign that targets SMBs. Source: trinet.com TriNet, a full-service HR solutions provider for SMBs, created the "Humanity" campaign as the latest chapter in its “People Matter” campaign, which celebrates the hard-working and diverse employees of its customers. “Humanity” highlights the human side of HR while adopting a...

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