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Category: B2B Landscape

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A report shines some light on the type of, and way in which, video is used and created depending on one’s role within a company. Source: 2022 Vidyard State of Video Report Below are a few interesting insights from a new report by Vidyard and Demand Metric. We believe they are important for our readers...

 B2B marketing channels are ranked from top earners to worst performing. The Best B2B Marketing Channels of 2022, Ranked One study compares the customer acquisition costs (CAC) and the return on investment (ROI) of 11 B2B marketing channels, based on data from 150+ B2B marketing projects spanning 30+ industries between 2017 and 2022. Speaking engagements...

The advisory firm Convince & Convert partnered with B2B influencer marketplace MyOnalytica to publish a report on B2B influencer rates. Source: Onalytica Over the last 5+ years, the number of B2B Influencers has grown exponentially across sectors such as Tech, Financial Services, and Healthcare. The first-ever B2B Influencer Compensation Report Guide, reveals the current rates...

Adobe published its ‘2022 Digital Trends – B2B In Focus’ report based on a survey of 814 B2B executives working in the Technology and Manufacturing industries. Survey respondents agree that customer journeys have changed, and the move to digital has been very significant. They think this pace will persist for the foreseeable future.   This...

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