For over a decade, influencer marketing has ruled the internet. Brands traditionally sought influencers based on their follower count, engagement rates, and brand alignment. Then micro-influencers came onto the scene, giving brands new ways to reach consumers through personalities with a smaller following. The B2B space has not been immune to the trend, and major...
The Great Content Marketing Reframe Welcome to "The Great Content Marketing Reframe" - a comprehensive report by PaperplaneCo that transcends surface-level tech trends and delves into the fundamental shifts reshaping B2B marketing in 2024. In our report, we propose that true innovation in B2B marketing lies in nurturing a new mindset. This report guides you...
Looking back at 2022 and the topics we wrote about made us wonder: What is there that is still relevant as the year ends and is worth re-emphasising? In this post, we once again bring to the surface the ideas that are both important and likely to stand the test of time. Gather 'round the...
You want to produce amazing content, unleash your creativity, write blog posts that change the world, edit videos..but you have little or no time. Instead, you’re probably copy-pasting text from one box to the other.