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Category: Marketing

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For over a decade, influencer marketing has ruled the internet. Brands traditionally sought influencers based on their follower count, engagement rates, and brand alignment. Then micro-influencers came onto the scene, giving brands new ways to reach consumers through personalities with a smaller following. The B2B space has not been immune to the trend, and major...

The Great Content Marketing Reframe Welcome to "The Great Content Marketing Reframe" - a comprehensive report by PaperplaneCo that transcends surface-level tech trends and delves into the fundamental shifts reshaping B2B marketing in 2024. In our report, we propose that true innovation in B2B marketing lies in nurturing a new mindset. This report guides you...