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Category: Consumer Trends

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Explore how eight different consumer personas represent broader shifts happening in the broad Asian consumer landscape. WGSN's flagship Asia Shopper Forecast 2022 study delves into Asian consumer profiles to provide brands better insight into emerging trends. Asian countries, although constituting a very diverse group, have displayed a good deal of optimism, regardless of the hardships...

Thais have a strong tendency to use the Internet for commercial purposes. They are also increasingly interested in creating online content. In Thailand, a recent government survey of Internet user behaviours unveiled a few insights about Thai digital lifestyles. Source: The Nation Millennials top daily Internet usage with 8 hours and 55 minutes, overtaking Gen...

New research explains Asia-Pacific consumers’ new embrace of sustainability in both global and regional contexts. According to Bain & Company, the world’s awareness of a broadening range of environmental, social, and corporate governance (ESG) challenges is rising rapidly. Nowhere is it growing faster or more dramatically than in the Asia-Pacific region. For example, in Asia-Pacific,...

APAC consumers are now interested in spending more on health than pre-pandemic. Even though health and wellness products were already a major trend in the APAC region, the pandemic has undoubtedly accelerated this shift. NielsenIQ’s analysis shows that 54% of consumers in Asia-Pacific are proactively researching these products. Source: Nielseniq Below are the reasons why...

A new marketing opportunity is opening up as female representation in eSports grows Out of 3.2M gamers worldwide, 55% live in APAC. Esports will be an official medal event at the 2022 Asian Games and has already been featured as such at the 2019 Southeast Asian Games. Source: Newzoo Around 46% of gamers are female,...

Consumer buying behaviour is evolving in APAC. What they purchase Buying volume of premium and luxury items online is growing. Search interest in “luxury goods” increased by 20% YOY in Singapore during the peak shopping season in 2021. Also, search interest in phrases containing “quality goods” increased by over 165% in Vietnam and 125 %...

A survey found that 50% of Gen Zers leave an online shop if they forget their passwords. Source: Gen Z passwordless survey transmit security eBook According to a new survey by Transmit Security of over 600 representatives of the generation, 50% of them abandon their online shopping carts if they forget their passwords, compared to...

‘Culture Rising: 2022 Trends Report’ by Facebook explores major global themes and related trends that represent some of the most significant cultural changes around the world in the past year. Source: Facebook IQ - Culture Rising Report Below are the themes and trends that the Facebook team identified: Diversifying identities Genderevolution Historical reckoning Celebratory activism...

Antiques find new appeal with young, tech-savvy collectors thanks to NFTs A growing number of art galleries and dealers are using the blockchain to mint non-fungible tokens (NFTs) for ancient artefacts, ushering in a group of younger, tech-savvy clients. This has been done, for example, by art galleries regarding antique Chinese weapons—because weapons share a...

Pinterest has a window into the future, as it’s the place where consumers go to plan it. 8 out of 10 of the company’s predictions for 2021 came true. So it only makes sense to see what 2022 will bring. Rebel cuts: hard-to-miss hair—from mullets to octopus hair to bob cut wigs—will be the most-requested...

Google published its Year in Search 5 trends for the APAC region. Trend 1: Digital mainstreamed In the first half of the year alone, 20 million people in Southeast Asia became new digital consumers. APAC businesses seek to understand more about digital transformation strategies and online inventory management, while new online shoppers are looking to...

Q-commerce is gaining momentum across Southeast Asia, driven by inflated expectations regarding food delivery times amid the pandemic. Two years ago, if one ran out of medicines or other household essentials, one would rush to the nearest store. In the post-pandemic world, that’s no longer a given. Movement control may mean you need to stay...

Secondhand buying, a quite developed trend in the West, has recently taken off in Southeast Asia too. Traditional, affluent Asian boomers have typically turned away from secondhand goods. It’s a cultural taboo: used items carried bad spirits or the energy of their previous owner. And a social stigma was attached that anything pre-owned was for...

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