WGSN, the consumer trend forecasting company, has recently announced 13 trends that will define 2024 and beyond, covering fashion, interiors, beauty, tech and food and drink. AI Collaboration in Design Design professionals are increasingly partnering with generative AI, boosting both their creative exploration and efficiency. The swift advancement of generative AI technologies is reshaping the…
Every year, Accenture Song develops ‘Life Trends’ to provide insight into the relationship between individuals and their behaviors and attitudes towards their surroundings, encompassing aspects of business, technology, and various societal changes. The Customer Connection Conundrum Essential reductions within companies have led to a decreased focus on customer-centricity, a change that consumers are starting to…
GWI, the global consumer research company, published its 2024 “Connecting the dots” report about the biggest consumer trends for the upcoming year. In the report, GWI revealed a notable consumer trend termed “Social boomers,” emphasizing the growing engagement of older consumers, particularly baby boomers, with social media and e-commerce platforms. This demographic has seen a…
As we approach 2024, the consumer market is characterized by significant uncertainty. While overall inflation is expected to decrease, core inflation, which excludes volatile elements like food and energy, is predicted to remain high. This situation could lead central banks to maintain elevated interest rates for an extended period, impacting both businesses and consumers negatively….
LinkedIn, once a niche platform dedicated to professional networking, has witnessed a remarkable transformation in its user behaviour and content. With users spending more time on the platform and the nature of posts diversifying, the boundaries of professional and personal are becoming increasingly blurred. LinkedIn has steadily risen as a preferred social media site. As…
The evolving shopping behaviours of today’s consumers, especially in Asia, challenge traditional retail norms. Enter the ‘zero consumer’, a segment characterised by their omnichannel shopping habits, fluctuating brand loyalty, and a keen interest in health and sustainability. While prevalent in Asia, this trend is global, and businesses that overlook it risk obsolescence. Understanding the Zero…
Consumers continue to navigate a world in upheaval as a result of the increasing cost of living, political unrest, and climate challenge. In addition to the pandemic's continuing social and economic effects, in 2022 consumers worldwide saw even greater instability as a result of the military aggression in Ukraine, regional elections, climate problems, and the...
GWI has been asking consumers about their New Year’s resolutions since 2020 to understand how their priorities change and how they might think and act in the coming year. The results can be counterintuitive. Even though it’s common to mock New Year’s resolutions, marketers should pay attention because they are certainly a significant tradition and...
Explore how eight different consumer personas represent broader shifts happening in the broad Asian consumer landscape. WGSN's flagship Asia Shopper Forecast 2022 study delves into Asian consumer profiles to provide brands better insight into emerging trends. Asian countries, although constituting a very diverse group, have displayed a good deal of optimism, regardless of the hardships...
Thais have a strong tendency to use the Internet for commercial purposes. They are also increasingly interested in creating online content. In Thailand, a recent government survey of Internet user behaviours unveiled a few insights about Thai digital lifestyles. Source: The Nation Millennials top daily Internet usage with 8 hours and 55 minutes, overtaking Gen...
New research explains Asia-Pacific consumers’ new embrace of sustainability in both global and regional contexts. According to Bain & Company, the world’s awareness of a broadening range of environmental, social, and corporate governance (ESG) challenges is rising rapidly. Nowhere is it growing faster or more dramatically than in the Asia-Pacific region. For example, in Asia-Pacific,...
APAC consumers are now interested in spending more on health than pre-pandemic. Even though health and wellness products were already a major trend in the APAC region, the pandemic has undoubtedly accelerated this shift. NielsenIQ’s analysis shows that 54% of consumers in Asia-Pacific are proactively researching these products. Source: Nielseniq Below are the reasons why...
A new marketing opportunity is opening up as female representation in eSports grows Out of 3.2M gamers worldwide, 55% live in APAC. Esports will be an official medal event at the 2022 Asian Games and has already been featured as such at the 2019 Southeast Asian Games. Source: Newzoo Around 46% of gamers are female,...
Consumer buying behaviour is evolving in APAC. What they purchase Buying volume of premium and luxury items online is growing. Search interest in “luxury goods” increased by 20% YOY in Singapore during the peak shopping season in 2021. Also, search interest in phrases containing “quality goods” increased by over 165% in Vietnam and 125 %...
Current online shopping behaviours of Southeast Asian consumers are driven by low prices, affordable shipping, convenience, and search. Shopping online has now become for Southeast Asians an integral part of their daily life as the last two pandemic years accelerated the shift towards online retail. Lazada has recently conducted a consumer survey and here are...
Gen Z’s video consumption habits are revealed in a survey commissioned by music video platform Vevo and media agency Publicis Media. According to new research, Gen Z watches an average of 7.2 hours of video a day. This is almost one hour more than Gen X. Gen Zers spend nearly half of their day watching...
Criteo published its data-backed analysis of how online consumers’ behaviours are changing. Criteo, the online display advertisements company, published a new report “Shopper Story 2022: Consumer Trends & the Future of Commerce”. The company analysed survey results across more than 17,000 respondents globally, and data from its 22,000 advertiser clients worldwide, to understand the now...
Twitter published a report that explains where the world is going according to the conversations happening on the social platform. Twitter revealed three big trends 1: The Great Restoration. The climate conversation continues. But now, corporate call-out culture is in full swing. People on Twitter are talking about decarbonisation, emissions, and other big issues that...
A survey found that 50% of Gen Zers leave an online shop if they forget their passwords. Source: Gen Z passwordless survey transmit security eBook According to a new survey by Transmit Security of over 600 representatives of the generation, 50% of them abandon their online shopping carts if they forget their passwords, compared to...
‘Culture Rising: 2022 Trends Report’ by Facebook explores major global themes and related trends that represent some of the most significant cultural changes around the world in the past year. Source: Facebook IQ - Culture Rising Report Below are the themes and trends that the Facebook team identified: Diversifying identities Genderevolution Historical reckoning Celebratory activism...
Antiques find new appeal with young, tech-savvy collectors thanks to NFTs A growing number of art galleries and dealers are using the blockchain to mint non-fungible tokens (NFTs) for ancient artefacts, ushering in a group of younger, tech-savvy clients. This has been done, for example, by art galleries regarding antique Chinese weapons—because weapons share a...
Pinterest has a window into the future, as it’s the place where consumers go to plan it. 8 out of 10 of the company’s predictions for 2021 came true. So it only makes sense to see what 2022 will bring. Rebel cuts: hard-to-miss hair—from mullets to octopus hair to bob cut wigs—will be the most-requested...
Google published its Year in Search 5 trends for the APAC region. Trend 1: Digital mainstreamed In the first half of the year alone, 20 million people in Southeast Asia became new digital consumers. APAC businesses seek to understand more about digital transformation strategies and online inventory management, while new online shoppers are looking to...
Q-commerce is gaining momentum across Southeast Asia, driven by inflated expectations regarding food delivery times amid the pandemic. Two years ago, if one ran out of medicines or other household essentials, one would rush to the nearest store. In the post-pandemic world, that’s no longer a given. Movement control may mean you need to stay...
Secondhand buying, a quite developed trend in the West, has recently taken off in Southeast Asia too. Traditional, affluent Asian boomers have typically turned away from secondhand goods. It’s a cultural taboo: used items carried bad spirits or the energy of their previous owner. And a social stigma was attached that anything pre-owned was for...