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Consumer Trends

Underneath the likes and hashtags

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‘Culture Rising: 2022 Trends Report’ by Facebook explores major global themes and related trends that represent some of the most significant cultural changes around the world in the past year.

Source: Facebook IQ - Culture Rising Report

Below are the themes and trends that the Facebook team identified:

  1. Diversifying identities
    • Genderevolution
    • Historical reckoning
    • Celebratory activism
    • Rawthenticity
    • Rethinking ability


  2. Relationships renegotiated
    • New techquilibrium
    • Meet you in the metaverse
    • The new look of love
    • Nanocommunity
    • Collective creativity


  3. Greater expectations
    • Alternative education
    • Flexiwork
    • Digitally enterprising
    • Cryptoinclusion
    • Creator culture


  4. Expanding values
    • Global passions, local purchases
    • Sonic boom
    • Instant shopification
    • Ultimate wellness
    • Planet positive

For more information, check out the full report available here.

Wawa Gilewski Market Intelligence