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Client news

Xactly’s Exciting New Chapter: Welcoming Jennifer McAdams as CMO

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We’re thrilled to share some exciting news from one of our esteemed clients, Xactly. As a leader in intelligent revenue solutions, Xactly continues to make strategic moves that underscore its commitment to growth and innovation. The latest in these developments is the appointment of Jennifer McAdams as their Chief Marketing Officer.

Jennifer is no stranger to the software industry, boasting over 20 years of experience in marketing. Her rich career history includes roles at renowned companies like Progress, SAP, Ixia and Kaseya. As part of Vista Equity Partners’ Value Creation Team, Jennifer’s collaboration with Xactly resulted in a notable increase in their pipeline and the generation of higher quality leads. This successful partnership was a testament to her capabilities, leading to her well-deserved permanent position on Xactly’s senior leadership team.

As a platform developed by salespeople for salespeople, Xactly thrives on synergy between sales and marketing. Jennifer’s commitment to fostering this alignment, backed by streamlined processes and shared KPIs, promises a future where customers can harness a unified approach to achieve even more remarkable revenue outcomes.

At PaperplaneCo, we’re excited to witness this new chapter for Xactly and look forward to supporting them in their continued journey of innovation and growth.

Wawa Gilewski Market Intelligence