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02/28/2022
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Adobe will expose deep fakes

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Source: Axios

Nowadays, it’s increasingly easy to create a video or image that looks legitimate but has been altered to completely change its meaning.

As part of its effort to fight deepfakes, a coalition of tech companies co-led by Adobe has finalized the details for a standard way to verify how a photo or video was captured and to document any subsequent edits.

The new standard, developed over the last year, identifies when and where an image or video was first created as well as the changes that have been made. The next part of the work is educating the public on what it means to be authenticated, since an image or video can be put through this system and significantly altered. All the authentication standard guarantees is that you’ll be able to see what has been changed.

Wawa Gilewski Market Intelligence
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