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Client news

Bizible is dead — long live Adobe Marketo Measure

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Source: Adobe

Bizible is Adobe’s tool that helps marketers attribute pipeline, revenue, and ROI to relevant channels, content, and campaigns. Since it is deeply integrated with Marketo, which has been renamed Adobe Marketo Engage, it was time to give Bizible a fresh new name too — Adobe Marketo Measure. Now, engagement and measurement form the perfect combination.

Wawa Gilewski Market Intelligence