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From Keynotes to Conversations: The Power of Storytelling

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It’s World Storytelling Day, and today we’re celebrating by sharing a story we recently helped bring to life on the big stage.

As a creative team, one of our greatest joys is seeing our clients bring our visual designs to life on the big stage.

We love to create standalone assets that tell stories, like ebooks and videos. But it’s an even greater joy to produce formats that speakers breathe life into, like keynotes and webinars. Lucky for us, we have had the opportunity to work on many thought leadership keynotes in 2023 and so far in 2024.

A slide from our latest keynote deck, first presented at Power Retail in Melbourne, in March 2024.

Although the creative process keeps us busy in the weeks leading up to an event, the most rewarding part of this work is helping thought leaders get their audience talking. That’s precisely what our latest project did! 

This year, we worked with Nicholas Kontopoulos and Twilio Asia Pacific & Japan to build out a story and visually exciting deck for a keynote presentation at Power Retail in Melbourne. 

Nicholas spoke about different applications of AI in retail marketing and service centres, and provided some personal insights and suggestions for making AI work on a personal level.

Nicholas shared how he uses AI as an asset for personal productivity

He also shared insights on how to approach the many, many possibilities of AI for unique retail businesses, based on how his organisation has approached new technology with a mindset of experimentation, yet with structured principles.

One of the key takeaways from this keynote was about setting up structured principles to learn and work by, so that employees and leaders have clear direction.

It was a conversation starter both at the event and online, and at the end of the day, that’s what storytelling is all about. Human connections.

If you run a retail organisation and would like to see some of the key takeaways from the talk, visit the Power Retail blog to join the conversation. 

Jessica Mizerak B2B Content Producer

Jess is a versatile B2B content producer at PaperplaneCo. She loves meeting new clients, and every new project opens up a new world for Jess to explore.