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Client news

Adobe MAXing out its event budget

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Adobe MAX is a free and virtual conference that celebrates global creativity. This year, it was held between October 26-28 and featured live and on-demand content designed to inspire and educate, including more than 400 sessions, labs, keynotes, musical performances by prolific creatives and entrepreneurs, including Jose Andres, Riz Ahmed, Zazie Beetz, Bryan Cranston, Aaron Paul, Henry Golding, Casey Neistat, Tilda Swinton, Young Thug, Chloe Zhao and Imagine Dragons.

The event saw Adobe unveil innovations across its Creative Cloud flagship applications. Some newly introduced features include three AI-powered Neural Filters in Photoshop desktop, more powerful and precise ML-powered masking capabilities in Lightroom and Lightroom Classic, Premiere Pro’s enhanced Speech-to-Text capabilities, and a Sensei-powered beta Remix feature, and Illustrator’s Sensei-powered Vectorize Technology Preview on iPad.

Wawa Gilewski Market Intelligence